shchi production
We create AI-powered videos for brands. Through cutting-edge tools, we help them stand out and stay top-of-mind in a highly competitive landscape.
Combined live-action footage, AI, and CGI in a single video.
A precise match cut, a suitcase from Dubai, and a striking food finale for Monarch.
Turning branding into a natural part of a summer story.
Food visuals for Pyaterochka Cafe created using AI.
Imperfect life in an ultra-realistic TV commercial.
Dialog X5 uses a fable narrated by Sergey Burunov to showcase the advantages of its platform.
the impossible
Neuroboost
Grandma-microwave for "Hot Stuff" — a meme, hero, and symbol of fast comfort. Cyberpunk, humor, and warmth in one image. "Granny, boost it!" and "Granny, this is OP!" — phrases that went viral and became memes.
Holiday New Year commercial. Your brands — our movie stars.
Mistral creates a music video instead of a commercial. “Five Grains” perform a soulful hit about a delicious morning.
create?
Mix: AI + CGI + 2D + live-action
Generative CGI
CGI and animated videos
formats
pipeline
We rely on a dynamic mix of 30+ AI tools and cinematic software. Each project gets its own custom-built pipeline — because different tools solve different tasks best. That’s why every video we create is unique in its own way.
In an interview with Reelsource, director Evgeny Pyryev shared how Shchi Production uses AI in its projects. Read the candid conversation about new trends in video production, the demand for AI videos in 2025, and key insights.
ai-video
cost efficiency
ideas
rrrumble?
We’re all set for briefs — and believe you're as excited as we are to craft something bold and unexpected.
