AI-SHOWREEL
ai-video by
shchi production

We create AI-powered videos for brands. Through cutting-edge tools, we help them stand out and stay top-of-mind in a highly competitive landscape.

Projects
Novaya

Imperfect life in an ultra-realistic TV commercial.

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Novayay Poster
The Bear and the Peacock

Dialog X5 uses a fable narrated by Sergey Burunov to showcase the advantages of its platform.

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Диалог Х5
Adidas
A story of the bold — those who live by their own rules.Live action, animation, and 3D come together through AI in a fresh hybrid film that captures the spirit of the brand.
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adidas shchiprod
Together through
the impossible
Altai is a place of power and transformation. People and machines overcome nature—and themselves. Every obstacle is a step toward growth. “Together through the impossible” is about moving forward.
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Автору

Neuroboost

Grandma-microwave for "Hot Stuff" — a meme, hero, and symbol of fast comfort. Cyberpunk, humor, and warmth in one image. "Granny, boost it!" and "Granny, this is OP!" — phrases that went viral and became memes.

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«Бульмени Нейробуст» от Горячей штучки | AI + CGI
Off to '26!

Holiday New Year commercial. Your brands — our movie stars.

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Новогодний ролик
The stars of your breakfast

Mistral creates a music video instead of a commercial. “Five Grains” perform a soulful hit about a delicious morning.

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Мистраль
Mich
Creating a mascot and TV commercial using AI. Saving 5 million for the client.
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mich shchiprod
Network
A project for Silver Mercury — a homage to Fight Club. We explore the edge of AI and visual storytelling, where humans look real, and production is 15x more efficient. This is the power of a new aesthetic, driven by technology.
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Network shchiprod
Coca & Burger
Fast food shot like fine art: juicy burgers, spicy wings, perfect fries, and ice-cold Coke. Every frame is a craving — as if the camera itself is licking its lips. Starring hunger and pure visual pleasure.
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Coca & Burger shchiprod
what we
create?
⟶ AI video and hybrid formats
Full AI
Mix: AI + CGI + 2D + live-action
Generative CGI
CGI and animated videos
⟶ Photo and Key Visual
We create photorealistic key visuals, AI-powered avatars, and unique handcrafted imagery that become the driving force of your marketing campaigns.
⟶ VFX for productions
Generative advertising photos and visuals, AI avatars, mascots, and CGI renders.
Content
formats
DRIVE ACTION
advertising
VIDEO GAMES
object animation
hybrid: live action + AI
Food porn
realiSM / memes
Cgi products
Ai vfx
creative EXECUTION
stylE SHIFT
voiceover & lip sync
CARTOONS
unique

pipeline

We rely on a dynamic mix of 30+ AI tools and cinematic software. Each project gets its own custom-built pipeline — because different tools solve different tasks best. 
That’s why every video we create is unique in its own way.

ai-revolution

In an interview with Reelsource, director Evgeny Pyryev shared how Shchi Production uses AI in its projects. Read the candid conversation about new trends in video production, the demand for AI videos in 2025, and key insights.

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Обложка Интервью 2
benefits of
ai-video
⟶ Time and
cost efficiency
We reduce production expenses while maintaining a high level of visual quality.
⟶ Creative & unconventional
ideas
We use AI to deliver visual effects and production solutions that were previously impossible.
⟶ Faster turnaround
AI allows us to cut production time dramatically compared to traditional workflows.
Ready to

rrrumble?

We’re all set for briefs — and believe you're as excited as we are 
to craft something bold and unexpected.