ИИ-видео и AI-продакшен для бизнеса

ai-video by
shchi production

We create AI-powered videos for brands. Through cutting-edge tools, we help them stand out and stay top-of-mind in a highly competitive landscape.

Projects

Adidas

A story of the bold — those who live by their own rules.Live action, animation, and 3D come together through AI in a fresh hybrid film that captures the spirit of the brand.

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Together through
the impossible

Altai is a place of transformation — where you uncover your inner strength. Join a shared journey of people and machines — pushing through the raw power of nature and their own limits. Every obstacle becomes a step toward growth, mastery, and balance. “Altai Frontier” is more than a destination — it’s a metaphor for human resilience and progress in the automotive world.

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Neuroboost

Meet Granny Microwave — the cyber-gran who conquered the Russian web.
A mix of tech, offbeat humor and soul in a viral ad about cozy AI-crafted fast food.
The iconic lines — “Gran, boost it!” and “Meemaw, you gave me fever!” — spread across meme culture, turning dumplings into digital legends.

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«Бульмени Нейробуст» от Горячей штучки | AI + CGI

The stars of your breakfast

Instead of a regular ad, the Mistral brand drops a full-blown music video featuring the stars of your breakfast bowl — "Five Grains" cereal!
Millet, Barley, Buckwheat, Rye, and Oats perform an energetic soul hit that charges you with the vibe of a cheerful and tasty morning.

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Mich

The mascot was developed using AI and CGI, which saved the client 5 million RUB and countless hours of work. We used neural networks to animate still images of the residential complexes and blend them with custom CGI elements.

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Network

A project for Silver Mercury — a homage to Fight Club. We explore the edge of AI and visual storytelling, where humans look real, and production is 15x more efficient. This is the power of a new aesthetic, driven by technology.

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Coca & Burger

Fast food shot like fine art: juicy burgers, spicy wings, perfect fries, and ice-cold Coke. Every frame is a craving — as if the camera itself is licking its lips. Starring hunger and pure visual pleasure.

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what we
create?

⟶ Hybrid & Full-Cycle
ai-generated
Production

Live Action + AI We blend live-action filming, 3D, and AI technologies to bring your vision to life. The result? Cinema-level quality, achieved faster and more cost-effectively. We deliver it all: complex locations, high-octane action sequences, and crafted post-production — seamlessly integrated under one roof.

⟶ Photo and Key Visual

We create photorealistic key visuals, AI-powered avatars, and unique handcrafted imagery that become the driving force of your marketing campaigns.

⟶ VFX for productions

We create visual effects that make commercials, music videos, and films more impactful, expressive, and memorable.

Content
formats

DRIVE ACTION

advertising

VIDEO GAMES

object animation

hybrid: live action + AI

Food porn

realiSM / memes

Cgi products

Ai vfx

creative EXECUTION

stylE SHIFT

voiceover & lip sync

CARTOONS

unique 
pipeline

We rely on a dynamic mix of 30+ AI tools and cinematic software. Each project gets its own custom-built pipeline — because different tools solve different tasks best.  That’s why every video we create is unique in its own way.

ai-revolution

In an interview with Reelsource, director Evgeny Pyryev shared how Shchi Production uses AI in its projects. Read the candid conversation about new trends in video production, the demand for AI videos in 2025, and key insights.

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benefits of
ai-video

⟶ Time and
cost efficiency

We reduce production expenses while maintaining a high level of visual quality.

⟶ Creative & unconventional
ideas

We use AI to deliver visual effects and production solutions that were previously impossible.

⟶ Faster turnaround

AI allows us to cut production time dramatically compared to traditional workflows.

Ready to 
rrrumble?

We’re all set for briefs — and believe you're as excited as we are  to craft something bold and unexpected.